Misalignment is one of the most pervasive problems in business. I’d go so far as to say that half or more of all avoidable problems are caused by people not being on the same page about goals, expectations, deadlines, priorities, and so on. At my current workplace there’s a new CEO (<2 years) who is an expert in [specialist field]. The business has recently entered this field, and this has become a growth priority under the new CEO’s leadership. As this segment got off the ground, the CEO has been setting direction in the form of direct instructions on what actions to take to grow the segment.